Featured Models
Personalize your Formula
Build Your Performance Powerboat
Experience the thrill of building your personalized Formula. Pick the paint, powertrain, accessories and more with our new boat builder. Then, get out on the water with great family and friends!
- Select Your Boat Model
- Customize Your Boat
- Build It
Our Models
At Formula Boats, our goal is to enhance your boating experience with our superior lineup of innovative models and sport boats.
FormulaFlex™ Program
FormulaFlex™ is a program by Formula Boats that offers individual personalization in key areas such as graphics, upholstery, surfaces and electronics. FormulaFlex™ changes are all available at no cost to the customer, and if something is desired beyond those offered, FormulaFlex MyWay™ allows for further customization.
Who We Are
Our History
A family-owned company located in Decatur, Indiana, Thunderbird Products is a boat manufacturer that produces the world-renowned lines of Formula Boats. With a long-established philosophy of uncompromising quality in every detail, Formula is recognized as the world’s premier sport boat and powerboat manufacturer.
What Makes Us Different
We invite you to join the ever-growing family of boaters who experience a REASSURING DIFFERENCE WITH FORMULA. That difference is a result of find-tuned design, authentic craftsmanship and a companywide insistence on excellence. Most of all, it means you’ll enjoy more priceless moments with family and friends each time you boat. The Porter family wouldn’t settle for less and neither should you!
About Us
Through over 60 years in operation, our tradition of excellence has allowed us to surpass the competition and provide our customers with memorable boating experiences. Our core philosophy of intense attention to detail for uncompromising quality makes us a premier powerboat company. We’ve long upheld this philosophy as we continue to create innovative boating models and features.
Since 1976, the Porter family has owned and managed Formula and provided continual improvements to our complete lineup. As lifelong boaters, the Porters recognize the importance of customer-oriented services and responsiveness when addressing concerns. The Porters invite you to experience fine-tuned design and authentic craftsmanship with Formula Boats today.
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